GINGER WATER FILMS

DIRECTOR

Sabyasachi Sengupta ‘Zap’

Known in advertising circles as “Zap”, with an academic background in economics, photography and mass communications, Sabyasachi served in and helmed the creative departments of JWT, O&M and McCann-Erickson for long, loving years.

His body of work has been nominated and recognised at London International Awards, Cannes, New York Festivals, Abby, CAG, Ad Clubs of India, among others.

Mentored by the well-known director, Prahlad Kakar, his debut as an advertising film maker began when he wrote and directed the "Sachin mask: yeh dil mange more" commercial for Pepsi.

"Let us go then,
you and i…"
{Borrowed from T.S. Eliot’s the love song of J. Alfred Prufrock}

PRODUCER

Aparna Yadav Sengupta

Highway enthusiast. Culinary maven. Silver jewellery magpie. Excel sheet crackerjack. An unconformist MBA to boot, Aparna has been rebooting her life ever since her early days as an advertising professional. Her enthusiasm to unravel the sordid mysteries of the marketing world has seen her in a constant state of reflux… of Cigarettes and Bubble gum, Of Suitcases, of Cars. Being BrandManager to Sales Manager. From Marketing Communications Manager to Brand Consultant. To Category Manager to Category Head. To upchucking it all and embarking on a rural entrepreneurship plan for a non-governmental organisation.

Aparna Yadav Sengupta is, strangely, the wonderful method to the madness at Gingerwater Films.

In an attempt at summation, a stanza from The Walrus and The Carpenter by Lewis Carroll:

"The time has come," the Walrus said,
"To talk of many things:
Of shoes--and ships--and sealing-wax--
Of cabbages--and kings--
And why the sea is boiling hot--
And whether pigs have wings."

A division dedicated to

1. Packshots

2. Still photography projects: press, POS & outdoor